For owners of family-run businesses
Increase Your Marketing Results by 4X–8X Without Spending More on Ads
Stop obsessing over Google, Facebook, or the latest shiny channel. When you fix the message that enters your customer’s brain, every ad, postcard, and website visit can produce 4X–8X more leads—using the same budget.
Based on the brain-science work of Patrick Renvoisé & Christophe Morin and the human behavior frameworks from Monopolize Your Marketplace.
Your ads are Battlefields.
Your words are the Weapons.
Most family businesses keep changing battlefields—Google, Facebook, radio, mailers—while using weak weapons: generic messages, clichés, and boring offers. We flip that: build brain-friendly weapons first, then scale them across every battlefield.
- Simple frameworks to speak to the decision-making "old brain".
- A plug‑and‑play Ad Template for any channel.
- A Headline Bank drawn from hundreds of high‑performing campaigns.
Why your marketing feels hit-or-miss
The Real Reason Your Ads Aren’t Producing 4X–8X More
You’ve probably tried switching agencies, upping your budget, redesigning your website, or chasing the next platform. But if the message doesn’t instantly answer “Why should I choose your company over every other option?” the brain simply ignores you.
Symptom #1
“We get some leads… but not enough to grow the way we want.”
Symptom #2
“Our ads look nice, but people price shop and treat us like a commodity.”
Symptom #3
“We rely on referrals and repeat business, but new customer growth is unpredictable.”
Battlefields vs. Weapons
Your Customer’s Brain Is the Only Battlefield That Matters
Nueroscience has proven that buying decisions are made by the survival‑oriented “old brain.” It reacts to simple, visual, emotional messages—not to long lists of features or corporate fluff.
MYM principles built on this, showing that when you create a powerful, specific, brain-friendly message, you can dominate your market—even if competitors outspend you on advertising.
Battlefields = Where you battle for new cusotmers (Google, Facebook, websites TV, radio, mailers, billboards, signage).
Weapons = the actual words, phrases, offers, and proof you deliver on those channels.
Stronger weapons win even on smaller, cheaper battlefields.
Visualizing the Strategy
Imagine two columns:
- Left (Battlefields): Google Ads, Facebook, TikTok, radio, TV, billboards, direct mail, door hangers, sponsorships.
- Right (Weapons): Headlines, risk reversals, offers, stories, social proof, demonstrations, comparisons.
Most businesses keep adding more battlefields. The FamilyBiz Marketing Academy shows you how to engineer devastatingly effective weapons first—then plug them into every channel you already use.
Result: 4X–8X more response without increasing your ad spend, and without gambling your family’s money on unproven campaigns.
Built for real-world family businesses
The 4X–8X Marketing Toolkit for Family-Owned Businesses
Straight from the Monopolize Your Marketplace methodology and adapted for local, family‑run companies. Use these tools to rewrite your website, ads, mailers, and even your sales scripts.
- Ad Template: plug‑and‑play layout that forces you to use strong weapons.
- Headline Bank: 100+ proven headline patterns customized for family businesses.
- Proof Builder: simple prompts to turn everyday jobs into persuasive stories.
- Old Brain Checklist: run every message through Renvoisé & Morin’s lenses.
What’s inside the toolkit
You’ll receive:
PDF: 4X–8X Ad Template
PDF: Headline Bank
Mini‑Guide: How to spot weak weapons in your existing marketing
Worksheet: Turn your best jobs into compelling case stories
Perfect for contractors, home services, medical, professional services, and other family‑run companies.
Takes about 20 minutes to go through. You’ll never look at marketing the same way.
Start with one small commitment
Get the 4X–8X Ad Template & Family-Owned Headline Starters
Tell us where to send your toolkit and you’ll get the Ad Template, Headline Bank, and a short walkthrough video showing exactly how to use them in your business.
No theory—just fill‑in‑the‑blanks examples.
Created specifically for family-owned businesses, not corporate marketing schmucks or slick ad sales reps.
Made to work whether you do $250k or $25M in annual sales.
Send me the toolkit
Enter your details and we’ll email everything within a few minutes.
We respect family businesses. No spam. Unsubscribe anytime.
When you’re ready for more help
Work With a Family-Owned Marketing Architect
If you’d like hands‑on help implementing the battlefields & weapons strategy, choose the option that fits your stage of growth.
Questions from owners like you
Frequently Asked Questions
If you run a family business, you’re careful with every dollar. You should be. Here are clear answers before you decide to request the toolkit or book a call.
Is this only for certain industries?
The principles from Patrick Renvoisé, Christophe Morin, and Rich Harshaw work in nearly every local market where people comparison‑shop: contractors, home services, medical, dental, legal, accounting, automotive, specialty retail, and more. If you rely on advertising, a website, or salespeople, sharpening your weapons (message) will make everything you do more effective.
Do I need a big marketing budget for this to work?
No. In fact, the smaller your budget, the more important your message becomes. Many family businesses see big gains simply by rewriting their website and a few key ads using the Ad Template and Headline Bank, then running them on the channels they’re already using.
Can my current agency or marketing person use these tools?
Yes. Many owners download the toolkit, go through it, and then hand it to their agency or internal marketer with clear direction: “Use these weapons on our existing battlefields.” The frameworks make it much easier to brief outside partners and hold them accountable.
How fast can we see results?
For most companies, you can have your first rewritten ads and landing pages live within 1–2 weeks. Because you’re using the same channels, you’ll start seeing performance differences (click‑through rates, calls, form fills) within the first few campaigns.
Is this just about writing better copy?
It’s broader than copy. You’ll learn how to structure offers, create risk reversals, use proof, and visually present your message in a way that speaks to the brain’s survival instincts. Words are central, but so are layout, visuals, and the order in which your points are presented.
Family-Owned.com Marketing Academy
Helping family‑owned companies multiply their marketing results by focusing on better weapons, not just bigger battlefields.
Contact
Email: [email protected]
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